Lighting Innovation for Modern Farming: Meet HATO at VIV Europe 2026

Visitors can find us at
📍 Booth 08.E024
📍 Jaarbeurs Exhibition Centre, Utrecht

Step Into a World of Light Designed for Animals

The 2026 HATO booth is all about experience. Instead of lining up products, we’ve crafted a journey where visitors can move from one species environment to another, discovering how different lighting solutions come to life on real farms.

Expect:

• immersive product pillars you can walk around and explore,
• clear, practical explanations of how lighting influences behaviour, growth, and welfare,
• and our experts ready to translate complex lighting concepts into simple, actionable insights.

Step Into the Farm: Our VR Experience 

One of the most talked-about moments at our booth won't involve a single lamp but a headset.

At VIV Europe 2026, HATO is introducing a fully immersive Poultry Reality Experience (PR-X) that puts you inside the barn before you ever set foot on one. Whether you're a dealer, integrator, or farm manager, this is your chance to see - and feel - the difference that well-designed agricultural lighting makes in a real production environment.

From the warmth of a broiler house to the precision of a layer barn, the VR experience brings the HATO atmosphere directly to the trade fair floor. It's a way to understand, in seconds, what our team and our customers have known for years: light shapes everything that happens inside a barn.

Poultry Lighting: Innovation for Performance

Lighting in poultry houses plays a decisive role in flock development, and our solutions reflect that. Visitors will get a closer look at systems like PULSA, PICA and SYLVA- products shaped by years of research into behaviour, comfort, and uniformity.

We’ll also share insights into:

• how light colour influences activity levels,
• how dimming curves support calmer environments,
• and why consistent, flicker‑free lighting is essential for modern high‑performance poultry operations.

Layer Solutions That Support Stability

Layers demand consistency  and our lighting solutions are built around that idea. At the booth, you’ll find CORAX, BUBO, STERNA, and the multi‑functional HATO Power Pack. Through demonstrations, we’ll show how these systems help maintain rhythm, productivity, and bird comfort across different housing systems.

Lighting for Cattle & Pigs: Tough, Smart, Reliable

Some environments require lighting with a little more grit  and that’s where our pig and cattle range shines. This year, the spotlight is also on RUDAX, our its newest addition, engineered for harsh barn conditions where durability is non‑negotiable.

You’ll also see:

• FORTIS 4000K
• FORTIS 5000K

Solutions built to deliver dependable light output day after day, in barns where strength matters as much as efficiency.

A Place to Talk, Learn & Connect

A big part of the VIV experience happens in conversations, and our team will be there in full force: Sales, Product Management, and Marketing specialists. Whether you’re visiting with a technical question, looking for a smart retrofit approach, or curious about upcoming innovations you’ll get proper, practical guidance grounded in real farm experience.

And of course, if you’d like to run through your own barn setup, feel free to bring photos or layouts - we’re always happy to advise.

Experience CORAX CoreCall at Our Booth 

If you've heard about CORAX CoreCall but haven't seen it in action yet, VIV Europe is the place to change that.

CORAX CoreCall runs four light colours through just two wires, using the power line itself to carry the control signal alongside the power supply. It removes the need for separate data cabling entirely - which, for anyone who has managed a barn installation, is a more significant change than it might sound. Fewer cables, simpler planning, and consistent light output even across longer line lengths.

At VIV, the system will be running on the booth structure itself, so you can see exactly how it operates in practice. Our specialists will be on hand to walk you through it and discuss what it would look like in your specific situation. If you'd like to bring a floor plan or barn layout along, we're happy to take a closer look together.

Why Visit HATO at VIV Europe 2026?

Because the right light improves welfare, productivity, and profitability. At our booth, you’ll discover how:

• species‑specific lighting enhances natural behaviour,
• well‑designed lighting strategies reduce stress,
• and modern LED systems lower energy consumption while improving performance.

It’s a chance to see how insights become solutions, and how solutions become lasting farm improvements.